Thus, the economic backdrop in Nepal is characterized by moderate growth, falling inflation and rising, albeit uneven, consumer spending. This creates potential opportunities for new consumer products, but purchasing power, especially outside Kathmandu and among the less affluent, remains limited.

Nepal's economy is showing signs of recovery after a period of slowdown. GDP growth forecasts for fiscal year 2025 (FY2025) vary, with IMF expecting 4.0%, Asian Development Bank (ADB) - 4.4%, World Bank - 4.5%, and Nepal National Statistical Office (NSO) is 4.61%. These figures are higher than the estimated growth of 3.9% for FY2024. In the medium term (FY26-FY27), growth is expected to accelerate to an average of 5.4% per year.